Branding and packaging case study for the relaunch of Avon’s brand Mega Effects. The design remains true to its young, experimental and trendy customer, while it also gives the brand a fresh update fitting to the marketplace and its competition. The contrast of the black and white colour palette and the brush-stroke typography mimics the nature of the unique beauty products the line offers, such as the volumising mascara.
creative direction, rachel mikolyski
art direction and design, natalia del rivero