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Kate Spade:

Marketing collateral & packaging

A sampling of marketing collateral and packaging for Kate Spade New York, 2011. A postcard mailer for the Japanese market featuring the Spring/Summer 2011 collection and campaign; a printed invitation to the Spring Fling event featuring the Bryce Dallas Howard “Live Colorfully” campaign; the 2011/12 Holiday packaging with gold polka dots and the “Live Colorfully” candy cane stripe.

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Credits

creative direction,allison henry and megan eplett

design, natalia del rivero

photography, erica mccartney