A sampling of marketing collateral and packaging for Kate Spade New York, 2011. A postcard mailer for the Japanese market featuring the Spring/Summer 2011 collection and campaign; a printed invitation to the Spring Fling event featuring the Bryce Dallas Howard “Live Colorfully” campaign; the 2011/12 Holiday packaging with gold polka dots and the “Live Colorfully” candy cane stripe.
creative direction,allison henry and megan eplett
design, natalia del rivero
photography, erica mccartney