Chicago-based bath and body company Lifetherapy, was founded (2008) on “the fundamental belief that our frame of mind layered with self-nurturing creates positivity for ourselves and those around us. It is based on the science of fragrance, and the proven knowledge that scent is deeply connected to our emotional state.” Lifetherapy stands for: earthy; inspirational; sophisticated; modern; positive; educated; approachable; and empowering. The company rebrand and new packaging captures the brand’s mission and essence of the product by tapping into all of the elements it stands for through colour, material and typography. The brand was successfully relaunched in 2018.
creative direction and design, natalia del rivero
photography, erica mccartney