Victoria’s Secret Fearless:

Fragrance Branding & Packaging

New fragrance launch for the core Victoria’s Secret Beauty portfolio. The bottle form was designed by the firm Established prior to the rest of the project’s development with exception of the gold studded collar, which was then incorporated throughout all products either in three-dimensional paper form or in molded plastics and metals. The collection features 1.7oz, 3.4oz and 0.25oz fragrances, shampoo, body lotion, a rollerball, a solid fragrance ring, body shimmer powder, mist, and a regular voc and deluxe voc. Not featured here are two gift sets.



creative direction – sandra monteparo & michael leva

art direction & design, natalia del rivero

photography, erica mccartney