Branson’s athletic venture Virgin Sport, strives to connect both the athele and non-athlete, amateur, expert and beginner, by hosting sporting events accessible to everyone, throughout the UK. Both the Hackney Half Marathon and the British 10K races are staples of the brand. Featured here are the custom medals and lanyards designed for the 2018 races, highlighting the brand’s DNA and Asics as the lead sponsor.
creative direction and design, natalia del rivero
photography, erica mccartney